Indonesian Craft, Global Vision
Naluri Studio was born from a simple belief: that furniture should elevate the human experience within a space. Founded in 2015, we have grown from a small Jakarta workshop into a trusted partner for architects and designers across Southeast Asia and beyond.
Our name, "Naluri," means instinct in Bahasa Indonesia. It reflects our approach to design—creating pieces that feel intuitively right, that respond to the innate human need for beauty, comfort, and connection to craft.
What Guides Us
Craftsmanship
Every piece is handcrafted by skilled artisans using time-honored techniques passed down through generations.
Sustainability
We source materials responsibly and partner with certified suppliers committed to environmental stewardship.
Innovation
Traditional methods meet contemporary design thinking, creating furniture that honors heritage while embracing the future.
Partnership
We work alongside architects and designers as collaborators, not just suppliers, to realize shared visions.
Designers & Craftspeople
Our team brings together furniture designers trained in European traditions, master craftspeople from Jepara's renowned woodworking community, and project managers experienced in hospitality and commercial interiors.
This blend of perspectives ensures that every project receives both creative vision and meticulous execution. We understand the demands of commercial projects—durability, scalability, and deadlines—while never compromising on aesthetic excellence.
A Decade of Excellence
Founded in Jakarta with a vision for premium B2B furniture
First international project: Singapore boutique hotel
Opened dedicated workshop in Jepara, Central Java
Launched TEDUH, RONA, and HUMA collections
Expanded to 12-person design and production team
Celebrating 10 years, 200+ completed projects
Let's Create Together
Whether you're an architect envisioning a signature hotel or a designer planning a corporate headquarters, we're here to bring your furniture vision to life.